BILI enables creator driven commerce, helping creators share and sell products they love.
In short, BILI enables creator-driven commerce. We connect creators and brands, providing the insights, expertise, products, and platform that empower both sides.
We access millions of influencers who interact with hundreds of millions of shoppers directly, connecting them with brands and sharing revenue to create fair opportunities for everyone.
BILI connects creators and brands with the insights, expertise, products, and platform both sides need to take control of social commerce.
BILI is built around a simple idea: when creators, brands, and shoppers share value fairly, everyone wins.
Creators in the BILI community
Views and likes generated
Creator reels created
Higher engagement rate
MAKE SOCIAL COMMERCE SELL
Connect with ideal creators for organic posts, ads, and custom campaigns built around real product discovery.
List products for the BILI creator community, set commission rates, and give creators optional discount codes.
BILI validates interested creators through a proprietary seven-step screening process before campaign approval.
Brands choose commission levels and can decide which creators feature products, keeping budgets and fit in view.
Track how many creators feature your products and how popular they become with shoppers.
Use generative AI support for creator post development, a workflow BILI says can lift audience engagement by 30%+.
CREATOR CAMPAIGNS BUILT TO MOVE PRODUCTS
BILI Boost helps brands find KOLs whose audience, content style, and community trust fit the campaign goal.
KOLs use their own social presence to introduce products through posts, Reels, videos, stories, and community content.
BILI Boost helps brands move beyond one-off ads by producing creator-led content that feels native to each community.
Brands can track creator participation, audience response, and content impact so each campaign has a clearer path to sales.
BILI teamed up with pro football players to create authentic NFL content across Instagram, TikTok, X, and Facebook.
Sleep Country Q1 brought together lifestyle, family, wellness, and home creators to drive broad social reach and qualified engagement.
Purolator activated a creator mix across lifestyle, business, and local commerce content to drive awareness and measurable engagement.
Manulife creator programs combined financial wellness, lifestyle, family, sports, and deal-focused creators across multiple campaign waves.
The Practice with a Pro campaign activated athletes, coaches, and hockey creators around Giuseppe frozen pizza.
A two-day anniversary campaign used a diverse creator mix to support brand engagement across Shopper+ categories.
Airwick activated Costco, national lifestyle, and home creators to showcase Essential Mist through authentic storytelling across Instagram, TikTok, and YouTube Shorts.
Finish partnered with cleaning, family, deal, and food creators to showcase Ultra Max performance across Instagram, TikTok, and YouTube Shorts.
Andrew Harris and Superbox partnered on a giveaway to introduce collectible display storage to sneaker and sports fans.
Powering the Creator-Led Marketplace Revolution
BILI is designed for influencers and creators who have earned the trust of their audience and want a fairer way to monetize that influence.
The goal is practical: help creators turn audience trust into real commerce without taking on operations, shipping, or returns.
Creators can explore product selections from BILI brand partners and pin favorites to a personal storefront.
Your BILI store becomes a direct reflection of your style, recommendations, and audience.
Add the store link to social profiles, email marketing, automation funnels, or direct messages to friends and family.
Creator driven commerce works best when the recommendation feels natural and the buying path is simple.
BILI lets creators earn on sales from their store while giving brands access to trusted audiences and measurable commerce.
It is a more durable model than a single affiliate link because the storefront can keep working over time.
Stores
Brands
Products
Board of Directors
Adrian is BILI's Co-Founder and CEO, bringing more than two decades of advertising, media, technology, and digital leadership experience. He has held senior roles with global agency groups including Dentsu, Publicis, and Omnicom, and has built businesses at the intersection of brands, creators, and technology. He champions scalable creator-led commerce.
Taisia brings senior experience in digital marketing, social commerce, influencer strategy, and creator-led business growth. At BILI, she plays a key role in expanding creator partnerships, developing brand campaigns, and building scalable marketing programs that drive awareness, engagement, and revenue. Her expertise sits at the intersection of creators, brands, and commerce, helping position BILI as a modern platform for authentic audience-driven growth.
Ms. Hung brings extensive experience in capital operations, asset management, corporate governance, and mergers and acquisitions. She has chaired HCC Asset Management Company Limited, the Hung Chi Ching Charitable Foundation, Gold Lucky Group Holdings Limited, and Shenzhen HCC Group Limited, guiding long-term enterprise and investment growth.
Former Senior Vice President at TMX Group with more than thirty years of experience in capital markets, institutional investment, governance, and public company advisory. Fotheringham's deep familiarity with Canadian North American exchange infrastructure makes him a direct asset to BILI Social's Nasdaq uplisting path.
Investment and asset management executive with over twenty-five years of experience guiding portfolio companies through growth stages, capital raises and public market transactions. Jiao brings institutional credibility and hands-on public company experience directly relevant to BILI Social's capital markets strategy.
Grey Cup MVP, former NFL and CFL linebacker, broadcaster, and entrepreneur. Muamba has built a post-sport career at the intersection of media, brand partnerships and community influence, making him one of the most strategically relevant voices BILI Social could add to its board. As a working practitioner of the creator economy, Muamba brings firsthand understanding of what authentic audience engagement looks like and what brands actually need to earn it.
Advisory Board
BILI Social's advisors bring senior leadership experience across advertising, global CPG, e-commerce, retail media, communications, innovation, and digital commerce.
Senior advertising executive with 20+ years in digital and brand strategy.
Digital marketing and innovation leader with extensive startup and scale-up experience.
Global CPG executive with leadership across North America, Europe and Asia.
Former Amazon executive in media, advertising and e-commerce.
Former Google and global social media executive in digital commerce.
Former Walmart media executive with expertise in omnichannel marketing.
Former Google communications leader with 20+ years in global technology.
LATEST NEWS & ANNOUNCEMENTS
BILI Social International Inc. announced an enhanced AI-powered creator marketing platform with campaign intelligence, AI-driven creator matching, real-time optimization, and predictive analytics.
The company established its corporate headquarters at 625 Broad Street, 2nd Floor, Suite 240, Newark, New Jersey 07102, strengthening its U.S. market presence.
BILI Social announced strategic partnerships with global and national brands across quick-service restaurants, financial services, insurance, consumer goods, sports, and food retail.
The company highlighted progress in platform development, brand partnerships, corporate infrastructure, and continued focus on scaling AI platform capabilities in 2026.
BILI Social International Inc. filed its Form 10-12G registration statement with the U.S. Securities and Exchange Commission, marking a regulatory compliance milestone.
STOCK INFORMATION, DISCLOSURES & SHAREHOLDER CONTACT
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CONTACT BILI SOCIAL INTERNATIONAL INC.
625 Broad Street, 2nd Floor, Suite 240, Newark, NJ 07102
